Apple Pay on Taiwan 9 days: the number of cards tied up to 700,000

[Jacob Black]

Apple Pay on March 29 in Taiwan officially on the line, has been over the past 1 month, the Taiwan Financial Governors Association recently said in the Legislative Yuan Finance Committee, statistics to April 6 Apple Pay credit card tied number is close 70 million, compared to the local mobile payment Taiwan Pay on the line 7 months after the number of cards tied only 40,000, far ahead.

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Relevant personage said in an interview, Apple Pay from March 29 after the line to April 6, that is, opened 9 days of credit card number of cards have more than 60 million, nearly 700,000. Speaking of this hot phenomenon, Taiwan Mobile payment official said that this is mainly because Apple Pay requires banks to invest a lot of marketing costs, coupled with the high brand awareness of Apple, will have such a considerable number of tied cards and produced Such a large positive effect.

After Apple Pay landed in mainland China and Hong Kong for some time, China Taiwan to the end of March ushered in Apple's mobile payment service, despite a good start in Taiwan, but Apple Pay also faced a lot of local challenges, such as Apple Pay currently supports only credit cards in Taiwan, which is a limit to the increase in the number of tied cards.