Spotify’s Free Tier Still Dominates Apple Music

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Grace Liu
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Joined: 20 Oct 2016 09:33
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Spotify’s Free Tier Still Dominates Apple Music

Postby Grace Liu » 16 Jun 2017 10:52

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Access to free music continues to make Spotify a much more popular platform than Apple Music. The company now boasts more than 140 million active users worldwide, with its free, ad-support tier growing more than 50 percent year-over-year.

Artists despise Spotify’s free music tier, but the Swedish firm refuses to drop it — and it’s easy to see why. Despite being somewhat spoiled by ads, that free music attracts millions of new customers every year, ensuring Spotify remains the top dog in streaming.

Last June, Spotify confirmed it had over 100 million active users, which means it has picked up an additional 40 million in the last 12 months alone. It’s not clear how many of those are paying for the service, but every single one of them is making Spotify money somehow.

The massive user base means Spotify can pull plenty of cash from advertising. Its growth “cements our place as the leading media platform for music, fans and brands,” the company says. “As our global monthly active user number continues to climb, more consumers engage with us across their day and devices.”

In comparison, Apple confirmed during its Worldwide Developers Conference earlier this month that Apple Music now has 27 million subscribers. Without a free tier, the service costs $9.99 a month for individuals, and $14.99 a month for families of up to six.

Apple has been working hard to secure exclusive content in an effort to overtake its rivals, but it hasn’t hindered Spotify’s growth. In fact, according to Spotify vice president Jonathan Forster, Apple Music has actually helped attract new users to its service.

vincentyyl
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Joined: 05 Nov 2020 16:04
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Re: Spotify’s Free Tier Still Dominates Apple Music

Postby vincentyyl » 05 Nov 2020 16:06

But Spotify's free tier doesn't allow users to listen offline, usually I'll download them with TunesKit Spotify Music Converter and go offline without the app.

claudia
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Joined: 12 Aug 2020 11:37
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Re: Spotify’s Free Tier Still Dominates Apple Music

Postby claudia » 09 Mar 2021 18:50

Yes, there are many features of Spotify that beat Apple Music. Most of my friends use Spotify. We use a tool to save money in Spotify - convert Spotify to MP3 with Tunelf Spotibeat Music Converter. So the limitations are removed from Spotify songs.


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