iOS quarterly market share grows in China as Apple's iPhone outpaces local vendors

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kristine
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iOS quarterly market share grows in China as Apple's iPhone outpaces local vendors

Postby kristine » 16 Jun 2017 10:02

iOS quarterly market share grows in China as Apple's iPhone outpaces local vendors

Apple is increasing the market share of iPhones and iPads in a number of key markets, according to a report from Kantar Worldpanel ComTech, with iOS noted as posting a strong period-on-period gain in urban China after sales of the iPhone 7 and iPhone 7 Plus outpaced those of local rivals Oppo and Huawei.

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In the three-month period ending in April, Kantar Worldpanel's report claims the iOS market share in Urban China rose to 16.2 percent, up from the 12.4 percent share in the previous quarter, which was the lowest recorded for Apple in China since early 2016. While encouraging, this still represents a year-on-year decrease of 3.8 percent.

Tasmin Timpson, strategic analyst director for Kantar Worldpanel, notes "iPhone 7 and 7 Plus sales recovered slightly" in the quarter, representing 8.5 percent of smartphones sold in the region, and "outpacing both Huawei and Oppo models."

According to the year-on-year smartphone operating system sales share chart in the report, Android saw a year-on-year increase of 4.3 percent, from 79.1 percent in the three months ending April 2016 to 83.4 percent in the same period in 2017. The market share of Windows dwindled from 0.5 percent to 0.2 percent in the same period.

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