For starters they're made with Apple's W1 chip, which in theory means they have easier device syncing, a stronger bluetooth connection, longer range and seamless compatibility with other Apple devices.
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If you have an iPhone 5 or newer (it's not compatible with anything older), just turn the earphones on to start using them. As long as Bluetooth is turned on, you'll immediately see a pop-up screen asking you to pair them. No setup, no searching through the settings menu. And if you have an Apple Watch synced to your phone, you should automatically see the BeatsX as an output option when you're playing music on the watch. And the iPhone never forgets the earphones unless you choose to forget them. You'll just have to unpair them from your device before connecting them to another device.